Published On: Thu, Feb 26th, 2015

Why You Should Utilise Social Media Marketing

In today’s world, Social Media has become a constant and a norm of day to day activity for almost everyone. People spend much of their downtime on websites like Facebook, Twitter, Pinterest and Google +. “Creating your website and even a blog is a great start to creating a solid web presence, but in the end what good are these if no one can find them?” asks Muneeb, Cloud infrastructure engineer at

Social Media Marketing

“The cloud is going to be a huge driver for the Internet during 2015 and 2016. With people keeping their files up there, they will have a stronger connection to the web. This will transform the relationship many have with cyberspace, and fuel social media growth in a big way. We are already seeing it happen.” Adds Muneeb.

With the number of people using smartphones and tablets on a daily basis increasing, so does the number of people spending time on social median too. It is an addictive activity and people can spend hours at a time at it. So if you are looking for a great place to advertise, social media is it – Television and the radio have their place, but not in most company budgets.

It’s Cheaper than Traditional Advertising

When you are looking for a way to advertise your business you should consider using one or more social media platforms. You will gain a larger audience that is more condensed into the targeted group of people you are trying to reach, plus it will over time become more and more cost effective to reach prospects. The analogy of a snowball rolling down a hill comes to mind.

Everyone Else Is Doing It

Over the last 10 years people have been turning more and more to the internet rather than traditional means of marketing. In 2013 and 2014 the number of people advertising on social media platforms like Facebook, Twitter and Instagram significantly increased, as business people became more comfortable with the environment as a promotional route. The numbers of social advertisers is only expected to increase in the coming years.

That old saying, “If they were to jump off a bridge would you do it to?” does not apply to social media advertising! In fact, because this is where your competition is advertising is an even better reason for you to be advertising and promoting your company there as well. This time around, everyone else may have been right – large percentages of people spend their down time scrolling through Facebook and many of them “Like”, “Share” and click through ads that your competitors have strategically placed in front of them.

Your Google Rank Will Appreciate It

Not only is traditional SEO through keywords and meta-tags a big deal when it comes to getting yourself a top Google rank, but, today, Google also considers things like Facebook shares, Re-tweets and so much more, as reasons to put your page higher in the search engine. So you could be doing everything right by the early to mid-2000’s, even in terms of 2010 standards of SEO, but SEO has changed over the last decade, and now it is time to step it up a notch! If you have not been using social media at all you are far behind the times and perhaps your business has not seen the growth you once anticipated!

These are only a few of the most important reasons you should be using Social Media as an advertising tool. Learn more about social media and how it can help your company flourish in today’s society.