Published On: Tue, Oct 25th, 2016

Why It’s Surprisingly Simple To Get To The Top Of Google (Yes, Really!)

It doesn’t matter whether you have a simple blog or an e-commerce website. One of your goals is to ensure it’s at the top of the first page of Google for any given search queries. In reality, that seldom happens for many website owners. Why? The answer is simple: people aren’t aware of where they are going wrong!

google analyticsJust because you build a website doesn’t mean it is perfect. At least, not from a search engine’s point of view. It’s likely you are reading this blog post because you want to get to the top of Google.

So, how do you get started? Well, the methods of doing so aren’t particularly taxing or stressful. In fact, you will find they are surprisingly easy and make perfect sense! Want to know what they are? Keep reading to learn more!

Make sure your HTML makes sense

Did you know that computers, not humans, visit your site from Google to “read” your content? You might think that the Big G hires an army of people to index new websites each day. What actually happens is they use automated software programs to do the work for them.

If Google can’t read your HTML because of errors, your content won’t get indexed. Be sure to check your pages have valid HTML by using the W3C Markup Validation service (it’s free).

Optimize your titles, URLs, and descriptions

The first thing you will ever learn about search engine optimization is to work on three basic things. I am, of course, talking about your page titles, URLs, and descriptions.

You should include the primary keyword in your page content in those three elements. Oh, and make sure that keyword is one people will search for the most when seeking content like yours.

Play around with different versions of your pages

Have you heard about something called “A/B split testing”? In a nutshell, it’s a process where you can test two versions of the same page to find out which one works out the best.

If you’ve got an extensive website, such tests can take a long time if carried out by one person. In those cases, it makes sense to use an AB test agency to save time. For small sites, you can use Google Analytics to test two versions of the same pages.

Keep it fresh

Do you only update your website once a year? If so, Google is unlikely to keep your content at the top of page one for any SERPs. The more fresh (and relevant) content you publish, the more Google will love your site.

If you don’t have the time to write weekly or daily blog posts, for example, hire someone to do the work for you.

Keep it fast

Slow servers can mean SEO penalties for websites, even if your site is Google-friendly! I recommend testing your site speed using the free Pingdom speed test tool. It can help you to identify problems with your web host so that you can resolve them.

Sometimes, it makes sense to just use a new host that offers better performance and faster speeds. Thanks for reading today’s article; let us know if you’ve got anything you’d like to add to it!