Published On: Thu, May 7th, 2015

5 Characteristics That Affect the Success of a Website

Getting ready to launch your company’s website? If you want to have a website that’s as successful as Bob Bratt’s blog, you have to pay attention to the following five characteristics.

Success of a Website

1. Content

Content is one of the biggest considerations when launching a website. Your website content has to clarify what type of business you run. What do you offer? Why should customers care about your business? You should also have a blog that’s updated weekly. This will help with search engine ranking because it will continually refresh your website. Hire a contractor or create a new editorial department to take care of content needs. Without great content, your business will suffer.

2. Design

Website visitors will make judgements about a website before evening checking out the content. If they don’t like your design or it’s confusing to them, they’ll likely click to another website. You could lose potential customers after just a second or two. Make the most of customer-driven design to encourage people to stay on your website and explore. Find out what your competitor’s are doing, stay on top of trends, and update your website as needed to keep up with customer demand.

3. Responsiveness

As mobile marketing becomes more popular, responsiveness is a huge issue. Your website should be optimized for all platforms. This is the only way to attract the most traffic possible. Don’t make it difficult for people to browse your website via their mobile phone.

4. Social Media Integration

Promoting your social media accounts will help increase your brand’s reach. Your website and social media platforms should cross-reference each other and they should work together. People should be able to connect from your social media to your website and vice versa. One idea is to have your latest posts automatically fed to your website. This will encourage people to follow you on your social media sites.

5. Performance and Speed

From the very beginning of the planning phase, you should take performance into consideration. If your website loads too slowly, you’ll have a high bounce rate. Your search engine ranking may also be affected. According to Google, for every 100 milliseconds of load time, sales decrease by 1 percent. Visitors shouldn’t have to wait for more than a few seconds for the website to load.

Not sure how to ensure that your website is in good shape? Work with a professional designer or a team that builds websites for businesses. You shouldn’t skimp when it comes to your site, especially if a majority of your business is going to come from the website.