Audi and CARIAD to Launch In-Car App Store

Audi has partnered with CARIAD, a subsidiary of Volkswagen, to introduce a new Audi app store for selected models equipped with the MIB 3 infotainment system. The new app store will allow Audi owners to access third-party apps directly from their vehicles. Customers can access the store via a separate MMI tile and download apps in various categories, including music, video, gaming, navigation, productivity, weather, and news.

The Audi app store will launch in June, and the selected models include the Audi A3, A4/A5, Q5, A6/A7, A8, Q8 e-tron, and Audi e-tron GT models, which have the latest MIB 3 software cluster. The third-party apps will not be available on vehicles with an earlier date of production. To use the third-party apps, a data link is required, which will be billed conveniently via data volume for European Audi owners.

CARIAD, the group’s software company, is developing the technology stack for automated and connected driving, driver assistance systems, a standardized infotainment platform, and a new digital ecosystem centered around the car. The collaboration between Audi and CARIAD highlights the importance of collaboration and sharing of resources within the Volkswagen Group. By pooling their expertise and resources, the companies are better equipped to develop cutting-edge technology and remain competitive in the rapidly evolving automotive industry.

According to the companies, the app store from Audi and CARIAD is a promising development for Audi owners who want to access third-party apps directly from their vehicles. The demand for in-car app stores is expected to grow as consumers become more accustomed to using apps in their daily lives.

The partnership between Audi and CARIAD is part of a broader trend among automakers to integrate more technology and connectivity features into their vehicles. With the automotive industry rapidly evolving, companies need to keep up with new developments in technology to remain competitive.

The partnership between Audi and CARIAD to introduce an Audi app store to selected models with the MIB 3 infotainment toolkit is a positive development for the automotive industry. With the growing demand for in-car app stores, this move will help Audi remain competitive and meet the needs of its customers. As technology continues to shape the automotive industry, it will be interesting to see how other automakers respond and whether this trend will continue.