Published On: Thu, Nov 27th, 2014

Top Tips For Your Online Store

When you’re setting up your online store, how do you get it to stand out from the millions of other sites out there? Even if you’re selling a niche product or service, it can be hard to differentiate your store, but there are some hints and tips that can help. Think about your online store as if it were a physical shop. How would you attract customers in from the street? And once they are inside, how do you guide them around the shelves to help them find the products that they are looking for – and entice them to buy other impulse purchases? You may not realise it, but shops often spend a lot of time refining their point of sale display strategy to ensure maximum profits. And you can do the same online.

 

Your site design

Going back to the previous example of a physical shop, think how you can set out your products or services in a simple, structured way. Divide your products or services into separate departments that are clearly signposted. Maybe even visit a local shop relevant to yours, take a look at how they are using devices such as counter top displays, plinths, posters, wall racks, etc. Then think about how you can apply these ideas to your online store.

Tips for online store

 

Banners

Of course, once you have a potential customer on your site, you need to maximise their potential. So putting eye-catching banners on your homepage can help to guide them to special offers and promotions.

 

Your URL

It may sound obvious, but you need to help people find you easily. So your URL or domain name needs to be relevant to your business. It should also be short, easy to type (so avoid numbers and hyphens) – and easy to remember. But don’t make the mistake of making it easy to confuse with another competitor, or infringing anyone else’s copyright. You also need to ensure it’s unique, so check with a registered domain name provider.

 

Add a search function

If people have a clear idea of the brand or product they want to buy, they may not want to browse through a range, but search specifically for that item. So adding in a search function can help you guide them straight to what they are looking for, helping to improve customer satisfaction.

 

Be transparent

There’s nothing more infuriating to get to the point of purchase, and then discover there are extra costs in terms of insurance or delivery. So be upfront and direct about any additional costs your customers may need to pay for – it will help to build trust and establish your credibility as a honest provider.

 

Choose a secure payment system

Security is crucial to the success of your online business or store. Not just in terms of customer satisfaction, but also for own liability and e-commerce regulations. There are many ways of taking payment such as over the phone or secure online systems. Do your research and don’t take any risks. It’s worth paying a small fee per transaction for peace of mind.